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Ux/UI design
UX case study
Seamless Conversations, Boundless Bonds.
A case study on revamping an app design for a friendly chatting app with high level security.

o v e r v i e w

Step into Tokee’s realm—an inventive communication app embracing a fresh connectivity approach. Rooted in seamless interaction, Tokee advances digital communication for today’s dynamic landscape. This case study delves into precise design and user experience strategies, merging timeless communication principles with innovation. Join us to dissect Tokee’s design, explore its features, and grasp how it embodies connectivity’s new era.

a b o u t   t o k e e

Tokee redefines modern communication. Designed for seamless interactions and user-centricity, it bridges gaps effortlessly. With an intuitive interface and dynamic features, it goes beyond norms, enabling private chats, group interactions, and media sharing. User-friendly, Tokee offers personalized avatars, privacy controls, and collaboration tools, transcending an app’s role. It pioneers technology fused with human expression, fostering creativity, connectivity, and collaboration. Tokee leads in staying connected amidst change.

o b j e c t i v e s &
c h a l l e n g e s

The objectives encompass optimising user experiences for seamless, instant connections, enhancing interactions through innovative features, and crafting a visually appealing interface that fosters higher engagement and satisfaction levels. Through these objectives, Tokee aspires to set new standards for effortless connectivity.
This case study uncovers the challenges that the Tokee revamp project encountered, each requiring solutions to drive the app’s transformation amidst a competitive digital landscape.

Differentiation in a Crowded Market:
Tokee as a standout player in a saturated app market posed a significant challenge. Encouraging user migration demanded showcasing Tokee’s unique value and personalized experiences to entice users toward this fresh communication platform.

Technical Triumph over Performance and Scalability:
Enhancing Tokee’s performance for growth and scalability demanded meticulous attention. Tackling technical challenges required a deep exploration of its architecture, involving rigorous testing to ensure seamless user experiences, even during peak usage.

Data Privacy & Cybersecurity Assurance:
As user data protection took centre stage, the significant challenge was fortifying cybersecurity measures. Addressing these concerns entailed not only technical measures but also transparent communication to build trust in Tokee’s commitment to safeguarding private information.

d e s i g n   p r o c e s s



Kick off
UX Audit
Competitor Analysis
User Flow
User Pain Points
Logo Re design
Information Architecture
Design system
UI Design

o n b o a r d i n g     +    c h a t s
u s e r    f l o w

l o w – f i    w i r e    f r a m e s

l o g o  &  B r a n d i n g

c o r e    b r a n d    v a l u e s    &    p e r s o n a l i t y

Youthful & Fun

Safe & Secured
Simple & Straightforward
H o n e s t
a u t h e n t i c
R e f i n e d


G l o c a l
S t r a i g h t f o r w a r d
c a r i n g
M o d e r n
H o n e s t
a u t h e n t i c
R e f i n e d
G l o c a l
S t r a i g h t f o r w a r d
c a r i n g
M o d e r n

d e s i g n     s y s t e M


T H A N K    Y O U

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