BRANDING
UX/UI DESIGN
UX CASE STUDY
The Dating App for Long Term Relationships
A case study on developing a dating app designed to foster serious relationships, with a focus on delivering a secure and user-friendly experience.
Service
Brand Strategy
Vehicle Graphics
Sector
Consumer Tech
Year
2024
Timeline
3 months
About Uple
Uple is a thoughtfully designed dating app aimed at fostering serious relationships by providing a secure and intuitive platform. With features like a digital move-in space for couples ready to take the next step, an Explore section for blind dates and quizzes, and a vibrant community for sharing advice, Uple focuses on creating a meaningful and engaging experience. The app’s design integrates zodiac matches and matching meters to enhance user connections and promote a more profound relationship experience.
Objective
To design Uple, a dating app dedicated to fostering serious relationships, by creating a secure and intuitive platform. The app aims to enhance meaningful connections through innovative features such as digital move-in spaces, blind date quizzes, zodiac-based matching, and a supportive community for sharing advice. The ultimate goal is to offer users a seamless, engaging experience that promotes deep, lasting relationships.
brand name
Level Up + Couple = Uple
Uple is a name that gracefully intertwines the ideas of ‘Level up’ and ‘Couple,’ capturing the essence of growth and togetherness in the dating journey.
Short and playful, the name reflects a dynamic blend of connection and progress, inviting users to elevate their dating experiences.
With every interaction, Uple hints at the promise of finding that perfect match, where shared moments become the foundation of something lasting and true
PRODUCT DESIGN
d e s i g n p r o c e s s
01
Kick off
Roadmap Schedule
02
Research
Competitor Analysis
User Flow
User Pain Points
User Flow
User Pain Points
03
Designing
Logo Re design
Information Architecture
Wireframes
Design system
UI Design
Information Architecture
Wireframes
Design system
UI Design
Wireframe
branding & design system
core brand values & personality
Humble
Safety
Authentic
Youthful & Fun
Kindness
Honest
Safe & Secured
Playful
Kindness
Fun
Passionate
Modern
Kind & Empathetic
The Lovebirds link
Birds evoke the timeless tradition of expressing heartfelt emotions and intentions, laying the foundation for enduring relationships. Experience the magic of forever love on “Uple”, where the logo embodies the timeless bond of lovebirds. Two graceful birds nestled within a heart-shaped embrace symbolise the deep, committed connections found within our community.
Just as lovebirds mate for life and form unbreakable bonds, “Uple” is the place where lasting relationships are nurtured. The logo’s design is not just adorable
—it represents the stability and strength of a mature, committed relationship.
colour palette
typography
Primary Typeface
Livvic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Body Typeface
Onest
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Thank you